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Upcoming Webinars

Maximizing ROI in Decentralized Budgets for Health Care Talent Attraction

Decentralized budgets in health care whether by location, agency, or service line, create unique challenges for talent attraction. This session will explore strategies for implementing centralized campaigns that drive ROI across diverse structures. Using examples from organizations like MUSC/LHC, we will cover how to determine effective budgets, manage billing, and unify programmatic digital, SEM, and job board tactics. Learn how to balance local customization with central oversight to achieve cohesive, impactful talent marketing.

In this session, you will learn:

• Framework for Budget Allocation: Attendees will learn a structured approach to determining effective budget allocations across decentralized units, ensuring that each location or service line has adequate resources for talent attraction without duplicating efforts.
• Billing & Resource Management Techniques: They will gain insights into managing billing and shared resources between centralized and decentralized teams, enabling transparent cost tracking and efficient fund utilization across campaigns.
• Unified Talent Marketing Tactics: The session will equip attendees with strategies to integrate programmatic advertising, SEM, and job boards into a cohesive plan that maintains a consistent brand voice while allowing for local customization, maximizing both reach and relevance in talent acquisition.

Speaker Bio: Jessie Summerfield has spent more than a decade in the recruitment marketing and employment brand space, first as a practitioner in large retail and health care organizations. Currently, as a Senior Client Consultant with Shaker Recruitment Marketing, she utilizes her practitioner experience, along with prior work in design, training, communications and customer service to help clients in a variety of industries to meet their recruiting goals.

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Preventing Burnout and Building Resilience in the Workplace with Mental Fitness

In this interactive presentation, based on the New York Times best-selling book, Positive Intelligence, from Shirzad Chamine, attendees will learn mental fitness techniques for managing stress in work/life, to prevent burnout, improve health, wellbeing, and communication, increase productivity, and enhance mental clarity. The audience will gain insight into how thought patterns influence individual behavior and the behavior of others. They will learn five Sage powers for managing challenges with ease, and will walk away with practical tips that can applied anytime, anywhere, leaving them encouraged and inspired to take positive action in their lives.

In this session, you will learn:

• The causes of burnout and its side effects.
• Mental fitness and its impact on productivity, communication, and health and wellbeing. Gain insight into the research foundation.
• How negative thought patterns influence behavior, compromising health and wellbeing, life success, and quality relationships.
• How to navigate work challenges with ease, using the five Sage powers.
• Mental fitness techniques that can be applied in work/life to reduce stress, improve mental clarity and productivity, enhance communication, and develop quality sleep.

Speaker Bio: Lisa Hammett is a relatable transformational keynote and TEDx speaker, an international best-selling author, a Positive Intelligence PQ Certified Coach, a wellness expert, and a champion for obliterating burnout in healthcare and HR. With over 26 years of experience as a leader in the corporate retail industry, Lisa knows firsthand the toll that stress and burnout can take on individuals. After a transformative health and wellness journey, where she lost 65 pounds, Lisa decided to dedicate her life to helping others achieve their health and wellness objectives. Lisa has positively impacted the lives of thousands of individuals, empowering them to make lasting changes. Her first book, From Burnout to Best Life. How to take charge of your health and happiness, reached best seller status in 16 categories globally.

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