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Wednesday, April 15, 2026 2:00 PM ET
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Winning the Talent Battle: How to Build a Magnetic Brand
In today’s healthcare landscape, candidates evaluate employers the same way they evaluate hotels, restaurants, and service providers. They form strong impressions long before speaking with a recruiter, and those impressions determine whether they apply, respond, or stay engaged. Rural and community hospitals face unique challenges in this environment, often competing against larger systems with bigger budgets and broader brand visibility.
This insight-packed session will show healthcare recruiters, talent acquisition leaders, and HR teams how to build a magnetic employer brand—without needing a large marketing team. Attendees will learn how to assess their digital first impression across Google, Facebook, LinkedIn, and job boards; how to translate culture and recognition into compelling content; how to identify the right talent audience; and how to build a realistic, sustainable posting strategy that highlights their strengths, values, and mission.
Participants will walk away with practical, ready-to-use tools, including a digital audit checklist, content ideas they can implement immediately, and a clear framework for strengthening their organization’s brand to attract and retain top healthcare talent.
In this session, you will learn how to:
Speaker Bio:
Chris Sund serves as President/COO at Uniti Med and GQR Healthcare, bringing nearly a decade of healthcare staffing experience. A Maxwell Leadership certified speaker, trainer, and coach, he is committed to helping others reach their full potential.
Since joining Uniti Med in January 2022 and GQR Healthcare in March 2024, Sund has played a key role in driving growth. Under his leadership, Uniti Med grew tenfold, earning multiple prestigious awards, including:
- Inc. 5000 Fastest Growing Companies (2025)
- ClearlyRated Best of Staffing – Talent Satisfaction (2023, 2024, 2025)
- Best Staffing Firms to Work For by SIA (2023, 2024)
- Fortune’s Best Workplaces in Healthcare (2023)
- BluePipes’ Best Travel Nursing Companies (2023, 2024, 2025)
Sund serves on the NATHO Board of Directors and NAHCR’s Membership Committee and is a member of the Greater Omaha Chamber Code for CEOs. Recognized in Midlands Business Journal’s 40 Under 40 in 2023, he enjoys spending time with his wife, a respiratory therapist, and their three sons, who are active in sports.
For more information, visit: https://ChrisSund.com.
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